Lucerne Festival featured in Swiss Top Events' new tourism podcast

Switzerland Tourism and the association “Swiss Top Events” worked together to launch a new podcast series that will present Switzerland as a holiday and travel destination in a surprising way. In collaboration with award-winning podcaster Jack Boswell, exciting stories are told around world-famous Swiss events. The first three episodes of the new series “Views from the Top” were released on 25 October 2024 and we are delighted that Lucerne Festival was featured among the events presented.

The events presented include international highlights such as the Art Basel art fair in Basel, the Montreux Jazz Festival, the Lauberhorn ski races, the Omega European Masters in Crans-Montana, the Locarno Film Festival, the Lucerne Festival, the Weltklasse Zürich world-class track and field meeting, the Spengler Cup ice hockey tournament in Davos and the White Turf horse-racing event in St. Moritz. These events – the Swiss Top Events – radiate far beyond the country’s borders and make Switzerland known worldwide as a travel destination. “Our different communities are spread all across the globe, and the appeal of our events is almost limitless,” emphasise Swiss Top Events co-Presidents Raphaël Brunschwig and Christoph Joho. The new podcast episodes allow for a look – or rather listen – behind the scenes of these top events and create a strong emotional bond with listeners through captivating storytelling. André Hefti, Chief Marketing Officer of Switzerland Tourism, explains the added value for tourism promotion: “We want to use inspiring stories to encourage travel among discerning and affluent target groups who already have an affinity for Switzerland.”

Award-winning British podcaster Jack Boswell, known for his travel and event formats, has been chosen to host “Views from the Top”. Each episode is dedicated to one of the events and highlights lesser-known, inspiring and entertaining aspects. Boswell speaks with the people behind the events and shows what it is that makes these events a global success. “I’m really looking forward to the launch. Our listeners can look forward to exciting personalities, surprising stories and unconventional insights – it’s going to be absolutely captivating!” says Boswell.

The first season of “Views from the Top” will comprise nine episodes, in English and with each lasting 20 to 25 minutes.