For the next generations

Nothing seems more sustainable than music. Music makes our world a little better — with every note and melody. And the best thing of all is that music has survived every trend so far: it endures forever. We want music to survive — just like our environment, our society, our culture. For future generations.

The 2022 Summer Festival is all about diversity. At Zurich Insurance and Lucerne Festival, we believe that each of us can have a positive impact.

That's why we have joined forces to create a better future, a future that is more diverse and in harmony with our planet – today and for future generations.

The conductor Glass Marcano and the trumpeter Aaron Azunda Akugbo embody a new generation of musicians and stand for diversity. In short clips they introduce themselves, describe what classical music means to them, challenge prejudices and reveal how they would like to help shape the future of classical music. Do you want to hear their stories?

From 8–10 August 2022 we invited our audience to participate in the collaborative campaign of Lucerne Festival and Zurich Insurance "Every note makes a difference". Lucerne Festival visitors stepped into a statue in the main foyer of the KKL to make a pledge for a better future. For each pledge made, a tree will be planted in the "Zurich Forest".

Together with our long-standing partner Zurich Insurance, in the Summer of 2021 we have launched the Musicians for Future initiative. Our goal was: stimulate a discussion on the topic of sustainability. Inspire and motivate each individual to make their contribution to a better future.

Olivia Röllin in conversation with the young violinist Shirin de Viragh, the artist George Steinmann and the neuropsychologist Lutz Jäncke on the topic of "How sustainable is music?". The talk took place as part of the Summer Festival on August 11, 2021 at the KKL Luzern. 

Barbara Bleisch in conversation with the two musicians Reto Bieri and Patricia Kopatchinskaja, the composer Johanna Malangré and the sociologist Harald Welzer on the topic of "Creating the future: on the courage to shape change". The talk took place as part of the Summer Festival on August 23, 2021 at the KKL Luzern. 

Prominent and committed artists such as Reto Bieri, Patricia Kopatchinskaja, Igor Levit, and Johanna Malangré share their ideas of sustainability and a better future with us. Through short clips they will tackle the question: “Ultimately, what is sustainable when it comes to music?"